Pack Peek
L’Oréal opts for premium pack from Rexam
French cosmetics giant L’Oréal followed the trend of package premiumisation by opting for Rexam’s solution for the US launch of its L’Oreal Paris’ Visible Lift Repair Absolute.
The screw cap features a shimmering white gold metalized finish and is embossed with the L’Oreal Paris logo.
“It is assembled with an integral liner, supplied by MGJ, for an airtight fit that prevents drying of the volatile formula. Further, the long thread design of the screw cap communicates a premium gesture with every usage,” explained Audrey Ospital product manager, Make-up Rexam..
The jar is made of clear, thick-walled PETG, which provides a crystalline, glass-like effect and a sense of visual depth, Ospital said. A pin-hinge joins the jar to a shiny white-gold metallized ABS base that houses a sponge applicator, supplied by The Penthouse Group.
