Social media takes center stage as in-cosmetics organizes ‘twinterview’ with entrepeneur

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Social media takes center stage as in-cosmetics organizes ‘twinterview’ with entrepeneur
The organisers of the in-cosmetics trade show have latched onto the latest social media trend and have arranged a Twitter interview with Will King, founder and CEO of King of Shaves.

King is speaking at April’s Barcelona event, about men’s grooming and how to unlock the market as part of the marketing trends progam.

Cosmetics consultant Imogen Matthews will conduct the ‘twinterview’, taking control of the in-cosmetics Twitter handle at midday on 4 April 2012.

Matthews is asking personal care ingredients professionals from around the world to send their questions for the toiletries entrepreneur to @incosmetics using the hashtag #quiztheking before the 4 April.

Users can then tune in at 12pm BST to watch the interview unfold, or alternatively for those in the US and Asia, can catch up with the interview once it has been transcribed by the in-cosmetics team.

Related topics: Digital, Market Trends

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