All news articles for February 2012

Subscription sampling - helping to connect the consumer to the brand

Subscription sampling - helping to connect the consumer to the brand

By Michelle Yeomans

Subscription sampling companies are said to be a new trend that better connects the consumer to the brand, enabling the sampler to find what product really works for them while offering up and coming brands the opportunity to reach potential buyers.

Symrise further invests in emerging markets

Symrise further invests in emerging markets

By Michelle Yeomans

In a bid to extend its position in emerging markets, Symrise has recently finalized two acquisitions, the Brazilian activities of fragrance manufacturer Belmay and natural perfume oil company, Trilogy Fragrances.

BASF launches anti aging active from botanical plant leaves

BASF launches anti aging active from botanical plant leaves

By Michelle Yeomans

BASF’s beauty care division has launched a new anti-aging active, derived from botanical plant leaves that the company says will protect the skin’s collagen, aiding firmness as well as maintaining epidermis structure.

New animal testing alternative recommended over current method in US

New animal testing alternative recommended over current method in US

By Michelle Yeomans

The Interagency Coordinating Committee on the Validation of Alternative Methods has recommended a new non-animal testing method to identify estrogen agonist and antagonist activity that it says; “provides a number of benefits over the method currently...