Subscription sampling companies are said to be a new trend that better connects the consumer to the brand, enabling the sampler to find what product really works for them while offering up and coming brands the opportunity to reach potential buyers.
The growing importance of social media and networking tool Linkedin has been underlined by the fact that the industry’s biggest event, in-cosmetics, has just confirmed its 3,000th group member - a J&J executive.
Westphalia-based cosmetics manufacturer LR Health & Beauty Systems claims that celebrities serve as ‘door openers’ that increase profits and create positive associations with the brand, on the back of its latest Bruce Willis perfume launch.
In a bid to extend its position in emerging markets, Symrise has recently finalized two acquisitions, the Brazilian activities of fragrance manufacturer Belmay and natural perfume oil company, Trilogy Fragrances.
BASF’s beauty care division has launched a new anti-aging active, derived from botanical plant leaves that the company says will protect the skin’s collagen, aiding firmness as well as maintaining epidermis structure.
The Interagency Coordinating Committee on the Validation of Alternative Methods has recommended a new non-animal testing method to identify estrogen agonist and antagonist activity that it says; “provides a number of benefits over the method currently...