Reported in The LA Times, the family owned company recently revealed a new look as well as new packaging; plus more than 20 new products and over 100 make-up shades that will be made available to customers in the next six months.
The updated look features pearl white packaging with a clean metallic font. Upcoming products include anti-aging complex emulsion and eye cream, a foundation primer and lip conditioner.
“The packaging had a very old lady look to it. We needed to bring the company into the 21st century”, said Jack Nethercutt II, Merle Norman CEO.