in-focus 7 By Katie Bird 31-Mar-2011 - Last updated on 01-Apr-2011 at 10:18 GMT Facebook Twitter Linkedin Email to a friend France-based company Aldivia also presented in the space, showcasing its new Elix’Air concept. The idea behind the concept is to reduce the water included in a shampoo formulation to reduce transportation costs and wastage. in-cosmetics highlights sustainability in Milan with in-focus Beraca showcases Açaí sourcing practices Açaí harvesting provides jobs for communities in the Amazon Kiehl’s Açaí Damage Repairing Skincare collection Merck’s nature identical synthesis Synthesis can be more sustainable, Merck claims Aldivia presents reduced water shampoo Consumers add water at home IRB green biotechnology Prev 1 … 5 6 7 8 9 Next