Euromonitor advise on unlocking global personal care market potential

Mapping out a clear vision, doing due diligence and ensuring legal compliance with each country’s laws and regulations are the key factors to expanding in the global market according to Virginia Lee, senior research analyst at Euromonitor.

The global market presents a great opportunity for personal care brands to expand worldwide, however unlocking this potential is the key.

Lee spoke to CosmeticsDesign.com USA at the HBA Global Expo in New York, with regards to the ways companies can successfully unlock global market potential as well as the avoid possible pitfalls.

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