ENSO targets green packaging trend

By Simon Pitman

- Last updated on GMT

Related tags: Recyclable materials, Bottle

In line with the trend for natural ingredients, consumers are also demanding green packaging, something that ENSO Bottles it tapping into.

The Arizona-based company has introduced its biodegradeable PET plastic bottles with the aim of meeting consumer demands for packaging that has a lower impact on the environment.

Although biodegradeable PET alternatives have been on the market for a number of years, the company is emphasizing the fact that its new range is 100 percent biodegradeable and 100 percent recyclable.

More than just oxo-biodegradeable

The company stresses that many of the PET packaging being marketed as green is oxo-biodegradeable, or Polyactic Acid alternatives.

“Our PET bottles will biodegrade in anaerobic – no oxygen or light – and aerobic compostable environments,”​ said Danny Clark, founder of ENSO Bottles.

The company says that as well as tapping into the green trend, it is also riding a wave of significant growth in demand for PET plastic bottling as whole.

PET bottle use on the up

Currently the annual growth in the US market for PET bottles is estimated at 12 percent per year, which, together with the personal care market, also accounts for fast moving consumer product categories such as food, drink and cleaning products.

However, not all PET packaging is totally recyclable, and it is this that is causing a big problem, both in land fills and due to irresponsible littering.

Indeed, in 2007 it was estimated that more than 4 billion pounds of PET plastic bottles were disposed of in the US - some of it burned, some discarded, but just a small fraction of it was actually recycled.

Related topics: Packaging & Design

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