The awards are intended to reward and recognize innovative products, package designs and marketing ideas among independent creators of cosmetics. "The CITY Awards represent dedication and creativity of ICMAD members and recognize the dynamic contributions that so many independent manufacturing and distributing companies make to the beauty industry," said ICMAD president David Schieffelin. Eyelash enhancer wins personal care prize The winner of the personal care product award was MD Lash Factor from La Canada Venture, which was launched six months ago. The eyelash enhancer succeeded in avoiding the regulatory trouble that two competitors fell into by fully recognizing the importance of the line between cosmetics and drugs. La Canada Ventures avoided problems by not marketing MD Lash Factor as a product that increases eyelash growth, although it carried out extensive tests to prove its effectiveness and substantiate its claim to be a breakthrough technology. Other winners at the ceremony in New York included Jordana Cosmetics for Milani Runway Eyes Shadow Kit, in the color cosmetics category and CBI Laboratories for Rosacalm in skin care. Winners in design and marketing On the packaging side companies that won awards included Pencil Me In Cosmetics, ECRU New York and ZO Skin Health. For trade print advert of the year, Hirschhorn & Young Graphics scooped the prize for its SunFun Travel Sunscreen Giveaway. Finally, for website innovation, Three Custom Color Cosmetics from New York won the prize for its company website ThreeCustom.com ICMAD was founded in 1974 as a trade association of independent manufacturers, distributors and suppliers to the cosmetic industry. Approximately 90 percent of ICMAD's 700 member companies are small businesses in the highly creative and competitive cosmetic, toiletry and fragrance field.