Arylessence releases fragrance trend guide

By Guy Montague-Jones

- Last updated on GMT

Related tags: Flavor, Aroma compound

Fragrance and flavors firm Arylessence has identified 14 broad
lifestyle trends and suggested how they translate into fragrance
notes and colors.

Contained in its newly released TrendWatch report for the 2009 season, the insights are designed to help manufacturers develop products that are in tune with today's consumer. Natural intimacy ​ One of the strongest themes running through the report is the desire for brands that appear close to nature and protect the environment. Beneficial elements, earth origins and eco-consumerism are three of the 14 deep running trends picked out on this theme. "As consumers, we love luxury and indulgence, but all of us are increasingly aware of sustainability and the need to protect the world's precious resources,"​ said Lori Miller Burns, Arylessence's director of marketing. "This is a strong underlying theme among all trends today."​ Arylessence spokesperson Kimberly Kelley told CosmeticsDesign.com that the scope of the eco-friendly trend is broadening with more and more niches set to appear. Multi-tiered trend​ She said the there are many tiers to the emerging market, from the deep green consumer militantly scouring labels to the light green consumer who is satisfied with a natural feel. Natural customers are also becoming more demanding about functionality and are looking for products that really work. Other important trends in the US-focused report include the merging and influence of global cultures, cooking and lifestyle patterns. Cultural connections and culinary fusion fall into this bracket. The 31-page TrendWatch report reveals colors and fragrances that fit these trends and suggests ways that manufacturers can develop and market products that capture their main elements. "We offer new ways to brainstorm and approach innovation in fragrance and product design, providing insight to help marketing teams create winning ideas,"​ said Steve Tanner, Arylessence CEO.

Related topics: Market Trends

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