Risdon applies changes for Chinese shake-up

By Neil Merrett

- Last updated on GMT

Related tags: China, Cosmetics

Risdon International has announced the reorganization of its
Chinese operations in a bid to streamline the operations of its
recent acquisitions made in the country.

The group, which is a leading supplier of primary packaging components for the cosmetics industry, says it will rebrand the recently acquired Inmagine and Decopart companies into specialist metal and plastic packaging arms under its own name. With China becoming an important market for a number of the world's major cosmetic groups, ensuring a solid supply base in the country is becoming increasingly important for manufacturers. Eric Bigotte, group executive vice president of sales and marketing said the reorganization would allow the group to ensure its operations in the country were now in line with its wider global strategy. "With this new organization, we can reach our sales objectives thanks to fast growing promotional items and our capacities to launch our products everywhere and anytime in the world,"​ he stated. As a result of these changes, the Decopart brand, will now operate under the name Risdon Metal Asia, while Inmagine will become Risdon Plastic Asia, the company says. Management ​ To oversee this transformation, the company says it is also shaking up its Chinese management. Peter Yu, former director of operations for Tea House Partners, will become general manager for Risdon Asia in China. The role will require him to collaborate with both senior management in the US, while also overseeing the company's operations in China. Leo Li will become production manager of Risdon Plastic Asia, and Jay Lu will serve as finance manager for the company's Asian operations. Chinese ambitions ​ In March of last year, Risdon opened an office in Shanghai with the express intention of using it as a base for expansion in China, before moving to purchase Inmagine and Decopart the following March. "China is a central part of Risdon's plans to become the leading supplier of cosmetics packaging components worldwide,"​ said Steve Pearlman, president of Risdon. Connecticut-based Risdon is already a big player in the US market, providing packaging components for the likes of L'Oreal, Elizabeth Arden and Estee Lauder. Building an operations base in China will bring Risden closer to its Asian customers and allow the company to fulfill its desire to increase future sales in the region. The move is also in line with an ambitious growth strategy as the Chinese economy and retail market are showing consistent and rapid growth, with annual GDP continuing to rise in excess of 10 percent. The value of the Chinese skin care market is $720m and is growing so fast that it should exceed the size of the US market within the next few years, according to The Kline Group.

Related topics: Packaging & Design

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