Gerresheimer unveils two major packaging launches

By Simon Pitman

- Last updated on GMT

Related tags Gerresheimer

Gerresheimer is gearing up to unveil two major packaging launches
at the forthcoming Cosmoprof/Cosmopack show, to be held in Bologne,
Italy next week.

The company will be featuring new bottle designs for a range of adidas female fragrances as well as him and her fragrance bottles for Mäurer & Wirtz. Gerresheimer came up with a matching line of four bottles for the adidas fragrance range, differentiating between the products with different colours. Adidas bottle designed with 'elastic' appearance ​ According to the company, the bottle's design incorporates a gentle turning effect into the glass that makes it appear 'elastic', allowing the incorporation of an asymmetrical shoulder and base that have been stretched on one side. The turning movement is carried on into the cap, which has the same shape as the base but has been reversed in a mirror image and proportionally reduced in size. Likewise, the colour-coding of the caps represents the range of scents, with raspberry red for Fruity Rhythm, bright green for Floral Dream, orange for Tropical Passion and turquoise blue for Pure Lightness. Logo incorporated using organic print​ The adidas logo has in turn been incorporated onto the bottle using organic print screening in white to provide a stark contrast to the glass and the coloured caps. Meanwhile, the design of the bottles for the his and hers Mäurer & Wirtz fragrances have taken an entirely different approach, based on the image of a long-drink cocktail glass. This falls in line with the fragrance brand name - Gin Tonic - which has been reflected in a design that has an almost cylindrical basic shape, convergeing into four angularly concaved surfaces to form a square base. Straw-like uptake tube​ Perhaps resembling a straw, the uptake tube rises through the fragrance, passing through a mirror-smooth glass lid at the bottom, before disappearing into the spray head. The colour code is 'fresh' blue for the masculine version and 'rosy' violet for the feminine version, which is used to highlight the wrap-round collar as well as the Gin and Tonic print on the glass. Both of these designs will be previewed at the Gerresheimer stand during the Cosmprof / Cosmopack show, hall 19, stand C/41-D/42.

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