Kalologie Skincare appoints pharma executive to the board
of ex-Allergan vice president Niv Edward Caviar to its board of
directors.
The company hopes his experiences with the pharmaceutical giant will develop the marketing of Kalologie products and services especially through the physician channel - a growing retail option for the skin care industry. Kalologie Skincare offers a range of own brand skin care products as well as a number of cosmetic treatments including Botox, Restylane and laser hair removal from its clinics across California. Talking of the appointment Niv Edward Caviar said he wanted to 'facilitate future growth, especially through the company's physician-only franchise program.' The company plans to sell franchises to physicians who will offer both the company's extensive product range and selection of treatments. Expansion of medical distribution channel The physicians' office is tipped as the new big trend in the distribution of skin care products and a number of leading players are attempting to cash in on the potentially significant benefits. For companies who have a history in the pharmaceutical and dermatological sectors, the choice to distribute skin care products through such channels may reflect existing contact networks. However, for a number of cosmetics companies the medical distribution channel is a new and financially interesting venture. According to market research company Kline, sales of cosmetics and skin care products through the medical distribution channel grew 16.5 per cent in 2007. Furthermore, the market research company note that it is not just dermatologists who are offering skin care products for sale in their clinics. Medical practitioners rush to get in on cosmetics General practitioners, gynaecologists, obstetricians and even dentists are increasingly offering skin care products for sale in their clinics in an attempt to cash in on the economic potential they provide, according to Karen Doskow from Kline's Consumer Products practice. For the manufacturer the medical distribution channel can provide a level of credibility to a company's product range, suggesting in the mind of consumers a kind of medical endorsement. The development links into the wider trend for skin care products inspired by aesthetic treatments and plastic surgery, otherwise known as the Dr brands who promise the same effects without the knife.
