The Gulf States has one of the highest per capita spending on cosmetics and fragrances in the world, according to show organisers Messe Frankfurt who expect 970 exhibitors from 50 countries to be present. Exhibitors from all industry areas "The exhibition has a variety of exhibitors representing all the current trends in beauty products, cosmetics and perfumery from across the globe," said senior show manager Ms Andrea Werner. In particular Werner notes the number of companies who will be showcasing halal products - a growing trend worldwide linked to the popularity of natural and organic products as much as religious values, as well as manufacturers representing the growing male grooming sector. The organisers expect approximately 15,000 individuals from over 100 countries to visit the exhibition held from 18-20 May at the Dubai International Convention Centre. Highest per capita spend on cosmetic products According to the show organisers sales of beauty products in the Middle East amounted to Dh7.7bn ($2.1bn) in 2007, with a per capita spend in the Gulf States of Dh1,229 ($335). This market is tipped to grow and a number of international companies are looking to up investment in the area. "With a growing population, huge expansion in retail space and tax free incomes, it is hardly surprising that the purchase of beauty products has been rising at 19 per cent per year", said Werner. Furthermore, she references the specific demographics of the region which could make it particularly attractive to cosmetics and beauty companies. "The region has one of the world's fastest growing populations, rising at around 6 per cent annually and with over 60 per cent of the population being under 25, this is an exciting area for beauty products," she added. The young demographic of this region is in contrast to the aging population seen in many of the more established markets where anti-ageing products represent one of the biggest market sectors.