Brazil-based ABC Cosmetologia is a body serving the technical, scientific and regulatory requirements of the cosmetics industry in the region and has entered into partnership with Chemidex, a leader in the specialized search engine for the chemical and life science industries. Chemidex has established itself as a leading source for connecting suppliers and innovators in the chemical and chemical-related industries through online search, and is tapping into the partnership with ABC to enhance its offerings to the personal care industry. Partnership will enhance the 'Cybrary' The partnership will ultimately tap into the recently created Chemidex Personal Care & Cosmetics Cybrary, helping to enhance ABC's consultancy services in the areas of technical matters, health and safety and environmental issues. "With the launch of the Personal Care & Cosmetics Cybrary in Latin America in 2007, we have seen phenomenal growth in that market and rapid adoption from key areas," said Matthew Perry, VP of marketing development at Chemidex. "We believe that the partnership with ABC Cosmetologia will further enhance our value proposition and allow us to better serve that important segment," he added. Partnership taps into Latin American growth Latin America posted the highest cosmetics sales growth in 2006, increasing 10.7 per cent overall, and experts forecast that the region will continue to attract international cosmetic manufacturers bidding to capitalise on the increased opportunities for growth. Indeed economic growth has been strong during 2007 throughout the Latin American region, suggesting that the cosmetics and personal care industry will enjoy another bumper year. One of the fastest growing cosmetics companies in the region has been Brazil-based Natura, which has been increasing its Latin American market base with alacrity over the past two years. Likewise, big international players have also managed to increase their footprint, with larger direct sales players such as Mary Kay and Avon managing to tap into increased consumer spend particularly well.