Conference taps into core industry trends

Accelerating The Future Ingredient & Technology Conference will be held March 17-18 at the Sheraton Towers Hotel New York City, featuring 47 conference sessions and a total of 40 corporate Exhibits. Organized by Grayson Associates, the conference has been constructed around the trends that are currently shaping the industry, and, in turn, determining the type of products that are appearing on store shelves. But more than that, the conference program aims to go one step further by shedding light on the technologies and ingredients that will be appearing in personal care and cosmetic products in years to come. How to get ahead in advertising ​ On top of the conference program, there will also be a plenary session given by Grayson Associates co-founder Suzanne Grayson, entitled Great New Products Need Great Advertising! The session will throw light on the work carried out by the company's AdAudit service, providing analysis on a number of beauty ad campaigns, and discussing what makes one successful and another unsuccessful. Speakers at the conference will include decision makers, innovators and executive management from a number of the key suppliers in the industry, including Symrise, Sederma, Tri-K Industries and Atrium Innovations. Likewise key information providers and research and development bodies will also be making presentationg, including presentations given by, Datamonitor, the University of Michigan Medical School and Elsom Research. Anti-Aging still leads the way ​ A key session for the Anti-Aging segment will be a presentation given by Julie McNamara, VP of marketing at Datamonitor, with a presentation entitled Effective Anti-Aging Products Using Microparticle Delivery Systems. This session will touch on the established benefits of using retinol in anti-aging products, showing how a microparticle-based delivery system can greatly increase the efficacy of this type of treatment. On the tip of everyone's tongue is the issue of sustainability, and nowhere is this more important than in the naturals world. The conference's Naturals segment will feature one particular presentation given by Darrin Dubber, president of Green Marketing, who will explain how this issue is impacting both the industry and consumer trends and how important it is for everyone in the industry. Special Dermal-Needs means treatments ​ The third segment, Special Dermal-Needs, will feature a keynote speech from Wendy Lewis, president of Wendy Lewis, a consultant in the plastic surgery field, who will give a presentation entitled From the Dermatologist's Office To You. Lewis's speech will focus on how the growing trend for home treatments to smooth wrinkles, remove hair growth, even out skin imperfections and lift and tone the skin will affect the industry. Registration for the event is already under way, with registration at www.grayson conferences.com before February 20 costing $1,195 and $1,495 after this date.