Organic chocolates double as antioxidant facemask

By Jess Halliday and Katie Bird

- Last updated on GMT

A new organic dark chocolate sweet that contains superfruit
extracts can be melted down and used as a facemask, according to
the manufacturer, Phytobase.

The chocolate, which is currently being introduced at Whole Foods stores in the US, boasts superfruit extracts and ingredients known for their antioxidant properties. The US-based research food technology company last year introduced a chocolate aimed at women containing Amazonian berry Borojo, which researchers have claimed acts as an aphrodisiac and boosts energy levels. In 2004 it introduced ChocoLeans, a product said to help control the appetite. Now Phytobase is extending this offering with the new product called Amoriss, which taps into the growing market for functional foods. The company says that in addition to eating the chocolates, they can also be melted down and applied to the skin on the face, as a "nourishing, moisturizing and antioxidant facemask treatment for healthy-looking skin".​ Amoriss is said to contain the antioxidant-rich superfruits acai, mangosteen, goji, pomegranate, rhosiola rosea, as well as red wine extract ("health benefits without the alcohol"​) and resveratrol. The term 'superfruit' refers to any fruit that has a particularly high antioxidant content or is packed full of other beneficial nutrients. Resveratrol is an antioxidant compound found in red wine, grapes, raspberries, peanuts and blueberries, which in turn all fall under the umbrella group of superfoods. Antioxidants, meanwhile, are understood to prevent cellular damage by preventing the formation of free radicals, atoms that are formed when oxygen interacts with certain molecules. These free radicals can, in turn, damage DNA and pave the way towards serious illnesses like cancer, other diseases, and outward signs of aging. Phytobase CEO Sam Gur told CosmeticsDesign's sister site ConfectionaryNews that "the wellness industry is transforming from reacting to a problem to preventing it, with more and more consumers becoming conscious in how they live their lives." ​ Phytobase's aim, he said, is to allow people to improve well being, by simply eating a piece of chocolate, drinking a cup of coffee, etc - and making it an experience that is about more than just the taste. This particular product blurs the boundaries between food and cosmetics, a phenomenon that started a few years ago with the launch of a number of edible cosmetics. Many of these early launches were attempts to cash in on consumer demand for non-synthetic beauty ingredients, according to an article published last year by Euromonitor. This blurring of boundaries has continued with the recent popularity of beauty foods and nutraceuticals - foods and supplements that are thought to have particular cosmetic benefits.

Related topics: Market Trends, Skin Care

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