HBA 2007 aims to cover all bases

By Simon Pitman

- Last updated on GMT

Related tags Cosmetics Hba

This year's Health and Beauty America 2007 show, due to open its
door at the Jacob Javits Center in New York City on September 18,
is aiming to take a more industry-wide approach, reflected in a a
greater emphasis on a range of products, including finished

"We took a different approach to promoting this year's HBA show,"​ said Jay Gorga, HBA event director. "The show represents the four corners of the earth, for both product development and all aspects of industry supplying."​ Packaging has always played an important part at the HBA show, but this year the emphasis is expected to shift to other aspects of the industry, including finished products and ingredients. In line with this, the organizers have this year added HBA Technical - a section of the show that will showcase physical products, including everything from ingredients all the way up to finished products and packaging. Products showcase​ The dedicated HBA Technical Pavilion, which was previously known as PCIX, has been re-branded, providing what Gorga refers to as a 'touch-point' to connect suppliers with potential customers. The platform will give a clear means of communication for product showcases, identifying the company responsible for each products and guiding interested parties back to the manufacturer. In total the three-day HBA event is expected to showcase around 200 new products, including everything from the very latest in color cosmetics and anti-aging treatments, all the way through to emerging trends such as beautifying food and drink products. "Helping to bring together some of the latest new product launches on the market will be information provider and new product specialist Mintel, which will be displaying some of the most innovative products from its GNPD database,"​ said Gorga. "Mintel will have a dedicated stand for these new launches that aims to underline the emphasis on new products at this year's show." ​ As well as a diverse range of finished products, the Mintel stand will also feature some of the most innovative packaging designs recently launched on the market. Conferencing program"The physical aspect of the show will also be backed up by a comprehensive three-day conferencing program, which will have a strong emphasis on all-important regulatory issues, as well as the eternally popular anti-aging area,"​ said Gorga. But alongside anti-aging, there is also the ever-popular area of naturals, which this year will be promoted alongside a Naturals pavilion that will stress beauty and well-being, together with neutraceuticals and cosmeceuticals. Marketing information provider NPD Group will address the conference program with a key presentation on global trends within the personal care industry, which will kick off the program schedule. Likewise, it will also include a dedicated two-day conferencing program for the fragrance industry, aimed at both fine and mass fragrance specialists, as well as personal care product manufacturers in general. The program will include a half-day fragrance symposium as well as dedicated presentations about natural scents, future trends and niche fragrance retailing. Going hand-in-hand with greener natural cosmetics is demand for ethically-sourced and sustainable manufacturing processes, a factor that is putting pressure on manufacturers to come up with the 'greenest' products possible. Reflecting this, HBA has introduced a new award at this year's awards ceremony, for sustainable packaging, something that will reflect demands for packaging that is recyclable and made from sustainable resources. Finally, as part of the show's increasingly international perspective, Opale laboratory for cosmetics research and development will be representing for the first time ever the Principality of Monaco, adding to the longest list countries from all over the world ever to be included at the show.

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