New shiny PET bottles target bemused consumers

By Guy Montague-Jones

- Last updated on GMT

Related tags Pet bottles Packaging Cosmetics Heavy metal music Impressions packaging

Impressions Packaging has launched a range of shiny packaging
products that reflect the growing need for cosmetics companies to
attract customers bemused by crowded aisles.

Market interest in the bright metal look led the company to produce the shiny heavy wall PET bottles, which are available across the United States in aluminium, brass, copper, pewter and blue steel colors. Co-founder Rob Hyames said the bright look and added thickness of the New Shiny Metallics helps place them at the higher end of the market. Hyames said: "Everything looks the same when you go into a store. These bottles should stand out from the crowd and their look is very popular in today's cosmetic, personal care, spa and speciality applications packaging." The cosmetic industry's demand for packaging and labeling that can compete for customer attention on retail shelves is driving the development of elaborate and eye-catching packaging. Impressions Packaging's shiny metal bottles fit in with this market trend. Other popular attention grabbing effects include interference and color shifting, luminescent and phosphorescent, fluorescent, light sensitive photochromic and colour changing thermochromic finishes. Ciba has also just announced the development of a colorful selection of plastics for many applications including cosmetics packaging. The company said the new products are available in various shades but all of them sparkle with gold - some in two tones, some in tiny sprinkles and others in glossy liquid flow. As for the Impressions Packaging bottles, they are developed for the cosmetics market and are especially suitable for spray or pump applications because the walls are particularly thick. According to the company, thick PET bottles have many advantages over their thinner cousins. Hyanes said that they don't dent easily, they are easy to print on and their strength gives them a high quality feel. The Georgia-based firm can produce the new shiny metallic bottles in any of its heavy wall stock line of rounds and cylinders in 3.3, 4, 6.7 and 8 ounce capacities. It can also produce custom shapes to ensure that the packaging matches the finished product.

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