New film attempts to combat forgery

By Louise Prance

- Last updated on GMT

Related tags: Personal care, Cosmetics

In a bid to protect manufacturers from the ever-growing counterfeit
cosmetics market, Sleever has introduced a new UV protection
barrier system to protect cosmetic formulations from further

Used in conjunction with its tamper-proof packaging seal, the Seelcap function incorporates a barrier that works against ultra-violet rays, which are potentially harmful to new formulations that are free of preservatives, or rich in natural ingredients. The new seal film design will no doubt be popular in a market where the amount of counterfeit personal care products seized at EU borders rose by 128 per cent in 2006, therefore increasing the need for cosmetic and personal care manufacturers to find a successful product that will guarantee non-opening and protection of their products. Counterfeiting and tampering can undermine consumer trust in the quality and safety of a branded cosmetics product, leading to a loss in market share. In response, some companies have turned to new forms of packaging and intelligent labelling to ensure that consumers and customs can check for authenticity. Offering double protection with self-sale and self-protection functions the Sealcap function is based on a new high-performance OPS-TF-095-XB film that, according to the company, works to keep intact complex-shaped products. Likewise, it has anti-dust and anti-static properties, whilst having a high transparency index that is said to increase the aesthetics of the cosmetic products. The Flower by Kenzo perfume is the first product in the industry to use the technology, with the company making use of the tamper apparent seal for its luxury fragrance, protecting the product from the increased threat of counterfeiting. A total of 1,582,600 fake cosmetics and personal care products were seized by Member State customs officials in 2006, an increase of 128 per cent, according to the EU's annual report on the issue. China was the main source of fake cosmetics and personal care products, accounting for 37 per cent of the total. It is followed followed by Indonesia (19 per cent), Ukraine (16 per cent), UAE (ten per cent), and Turkey (four per cent). Other countries accounted for 14 per cent. In terms of overall quantities of all cosmetic and non-cosmetic items seized, China accounts for 80 per cent of all articles seized at the EU's borders.

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