Sugar-free range developed to target chronic dry skin

Formulated with ingredients that are fragrance and paraben free to avoid skin irritation, Sugar Free Therapy Body Butter by Treat Beauty is being promoted an instant relief remedy. About 50 per cent of women are reported to be affected by dry or sensitive skin conditions. Treat Beauty is also promoting the range as being 100 per cent organic and natural. The product is formulated with ingredients that are known to have extra soothing qualities. Products launched into the organic and naturals market are automatically favoured by consumers who are increasingly seeking environmentally-friendly solutions for skin care and cosmetics. The US market for such products is growing by 15 per cent a year, according to Organic Monitor. The Treat Beauty formulation is made up of organic aloe and gotu kola and contains 25 per cent wild crafted shea butter, an ingredient well known for its healing and soothing properties and used in many skin care formulations. With sugar prices reaching an all time high in February 2006, the company is also cutting out a large portion of manufacturing costs with the sugar-free product range. The skin care product is targeted at the premium end of the market and is sold for $28 from boutiques and spas in Canada and the US. In a bid to cast its net further and access the out of reach consumer, the products are also available to buy on the Internet - a channel which has been described as a "marketing beast" by Forrester Research due to the booming success of online shopping.