Cosmeuticals company to launch anti-aging solution

By staff writer

- Last updated on GMT

Related tags Skin care Cosmetics Marketing

California-based Sloan Cosmeceuticals, a start-up skin care company
set up by Patty Sloan, is to develop an anti-aging line
incorporating a new patented technology, which is set to be
launched in association with Duquesa Marketing next year.

The cosmeceuticals skin care market has been characterized by a huge number of launches that target the anti-aging segment with ingredients solutions as diverse as peptides, lycopene, a wide variety of vitamins and soy liposome. However, Sloan says she is intending to blast the competition by offering a product that is both more effective and more natural than the current offerings. "In a cluttered marketplace, one might ask, why another skin care program?",​ said Sloan. "The only answer is if we can provide a more natural product, offering a speedier result and a performance guarantee that is amazing. The active ingredient we have discovered is stunning in it's ability to deliver visual, immediate skin re-hydration." ​ Although Sloan did not expand on the ingredient technology details, she said that she was hoping that her association with Duquesa would help to bring global exposure for the proposed product launch. "We interviewed many firms, but when we met the Duquesa managers we knew we were in the right hands to successfully commercialize our idea",​ she said, in the hope that her relatively small venture into a niche but growing market will be a success. Duguesa has built up significant business experience in the cosmetics and personal care area thanks to company founder and general manager Nancy Ficke, who established her career as a buyer in the cosmetics and fragrance field. Geoff Ficke, president of Duquesa, said that it had been approached by Sloan some time ago with the idea for the product and that as a result, its chemists were now working on the development of the product. "This is an unusual opportunity in a business where so much is just a rehash of existing products,"​ said Geoff Ficke. "We are planning to go right to the international marketplace with a launch at the Cosmoprof in Bologna, Italy in April 2008",​ said Nancy Ficke. "The launch will be targeted to the high-end, serious cosmeceutical client. The initial range will be very tight. The instant performance demonstration we have perfected is the most amazing proof of life ever offered on a skin care product". ​Last year a survey conducted by Kline & Company valued the global 'nutricosmetics' market, which also takes into account the cosmeceutical market, at $1bn - a figure that it set to double by 2010.

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