The conference will take place between 6-10 February at Westin St. Francis, San Francisco.
Its focus will be on the presentation and review of new products, marketing initiatives and promotional opportunities with approximately 90 different retailers, including big industry players such as Walgreens, Target, Ulta, Nordstrom, CVS, Brooks, Bed, Bath & Beyond, Duane Reade, Eckerd, and Meijer.
The 2004 EPPS cosmetics conference was important for Superwipes' future, according to the company, as it was able to secure interest and orders from regional and national retailers with multiple outlets such as Duane Reade, CVS Ulta, and Dillards.
"We hope to duplicate our previous success at this conference, and in fact, surpass it," said Mario Quenneville, President and CEO of Superwipes. "Our manufacturing channel is ready to meet the demands placed on it by national retail chains. This year, with the new products we are bringing, my expectations are even higher."
He said it is important for his company to attend trade shows to build up face-to-face relationships with industry players.
EPPS category-specific conferences consist of one-on-one planning sessions scheduled between manufacturers and retailers to review new items, promotions, marketing initiatives and strategic direction.