Radiancy's decision to postpone the flotation followed recent strong interest in the company's No!No! (no hair, no pain) hair removal product, for which it had secured a purchase order last week for 55,000 units.
The company is preparing to launch No! No!, a palm-sized hair removal device initially aimed at the female market and then for men, at the end of the year. The product will be test-marketed in Brazil and Russia before being rolled out across the globe.
In order for these developments to be reflected in information to investors, the company has decided to defer its flotation to allow an assessment of its order book for No!No!.
As reported in an earlier CosmeticsDesign.com article, Radiancy had aimed to raise £30 million (€45 m) through its flotation on the London Stock Exchange in July.