"We see the mapping of the human genome as a starting point for true customisation of cosmetic and personal care products. We really believe this is an exciting area as an emerging market," said Arch business director Andy Banham.
In the future Arch is hoping that consumers will be able to go to cosmetics counters, submit a DNA swab test, and then receive a custom-designed cosmetic specifically tailored to individual genetic profiles.
There are already products on the market that claim to provide genetic-based formulations but some dermatoligists remain skeptical.
"Although it is possible to obtain DNA from a cheek scraping, it is impossible, at this time, to create a cream to meet an individual's needs based on her genetic make up," said a member of the American Academy of Dermatology Leslie Baumann.
Arch Personal Care Products however claims to have developed ingredients built on a family of active ingredients known as 'SNP-Derms', which the company said are designed to solve problems with aging, wrinkles and anti-oxidant deficiencies.
The new ingredients - presented at the International Cosmetics Expo Conference earlier this month - offer skin care product manufacturers and marketers the ability to use Arch's ingredients, which work closely with GeneLink's testing systems, to design custom cosmetics.
Whether acclaimed for its science or marketing potential, the revelation of 'genetically-guided' cosmetics lies with the interests of the major cosmetic manufacturers.