Access to all documents and request for further information are available to all users at no cost. In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information may be shared with the owners of that document or information.
The development of trends in all industries is mainly driven by globalization, environmental, political influences, and oversaturation of things we are used to. Marketing is constantly looking for something new and exciting to present.
A permanent alteration is going on especially in the fashion business, where seasons, colors, patterns, shapes and materials play a decisive role. Fast movements are of the highest importance as trends are considered to be the flywheel of economy. The typical fashion helix starts with extraordinary and elitist persons showing new styles that only few are wearing. Fashion bloggers report about them, and the first fashion magazines introduce them as the typical season's "must haves" until more and more magazines promote them. In the beginning, these fashion pieces can be shopped in selected hip boutiques or via internet only, until they finally reach their peak and become mainstream.