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While most companies concentrate on making the structural aspects of their packaging more environmentally-friendly (by eliminating a secondary package, changing to a more sustainable material, or reducing the amount of packaging material used in the primary container), many companies overlook the substantial environmental advantages inherent in certain container decorating processes.
Specifically, they often fail to realize that pressure-sensitive labels have many environmental drawbacks when compared to direct screen printing with UV inks. Screen printing also carries a marketing advantage.