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AGREED - But can consumers minds be changed?

Thanks for the article Kate - I'm in full agreement and would love to see the pendulum swing back in favor of preservatives in our products - but working in the industry with so many manufacturers, I find that once consumers grasp an idea and make a decision about it - it is difficult for manufacturers to change consumers' minds.

Perhaps with more mainstream articles like this one!

Will we ever see the day where manufacturers tout the ingredients that are helping to maintain the integrity and stability of cosmetic formulations? Afterall - they are just as necessary as the active, natural and organic ingredients!

Thanks again - I could go on for pages on the subject - and it could beg other questions - what about sulfates etc?

Posted by Taya
04 January 2010 | 19h46

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Back to: Paraben-free claims could backfire in 2010

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