Anti-aging company Jeunesse Global falls under suspicion

By Deanna Utroske

- Last updated on GMT

Anti-aging company Jeunesse Global falls under suspicion

Related tags Federal trade commission

The multi-level marketing company is the target of a newly filed deceptive advertising complaint with the FTC and the Florida Attorney General.

A non-profit group known as TINA.org, out of Madison, Connecticut, committed to helping protect consumers against false advertising and deceptive marketing, filed the complaints this week. (TINA stands for “truth in advertising.”) 

What’s troubling

Jeunesse is being singled out because of both product benefit and efficacy claims as well as presumably false income claims. The TINA summary of action explains the group’s top two concerns further:

  • “the use of deceptive income claims — both by the company and its distributors — regarding the financial gains consumers will achieve by becoming distributors”
  • “Jeunesse distributors’ use of unsubstantiated health and treatment claims about Jeunesse products, such as being able to cure cancer and other serious illnesses”

TINA has documented the company making inappropriate claims that its products cure eczema and psoriasis, for instance. And the group points out that doctors on the company’s advisory board promise, “our products are really designed to not only treat aging but to help prevent it and slow it at these early ages.”

Beneath the surface

The anti-aging company is at its core a skin care and supplements company that sells and distributes product using a network of direct-to-consumer representatives.

Jeunesse, after being contacted by TINA, apparently acknowledged that making deceptive claims is against the law and “agreed to ramp up its compliance monitoring,” ​according to a press release about the FTC complaint.

Now TINA, in the wake of a numerous consumer complaints about Jeunesse, wants to know, “is the company running a legitimate MLM business or an illegal pyramid scheme?” The group’s website​ provides further documentation of its many suspicions.

Next steps

Since TINA did not see swift change in the Jeunesse marketing messages after contacting the company last month, it filed a formal complaint this week with the Federal Trade Commission. The non-profit went a step further and, “also notified the Florida Attorney General that Jeunesse CEO Randy Ray is in violation of a 2009 order against him,”​ according to the press release. 

The group’s previous success inspiring the FTC to take legal action against companies for inappropriate marketing claims doesn’t bode well for Jeunesse Global.

Related news

Show more

Related products

show more

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Related suppliers