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Supermodel Twiggy returns to P&G’s Olay after 25 years

02-Jul-2009

Related topics: Products & Markets

UK born model Lesley Hornby, better known as Twiggy, was the face of P&G’s Oil of Ulay brand back in 1985.

Nearly 25 years later she has returned in a campaign for Olay’s (the renamed Oil of Ulay brand) Definity range.

The range is designed for women between 50 and 65 and claims to ‘fight what ages you most: wrinkles, brown spots and discoloration’.

The eye illuminator is the most recent addition to the range that includes a cream cleanser, an SPF 15 daily moisturiser and a deep nourishing night cream amongst other products.