Related topics: Products & Markets
Unity Marketing has announced a new market research initiative investigating how consumers of luxury products use the internet.
The study aims to help luxury marketers maximize the power of the internet to build their brands and grow sales.
The research will encompass areas such as the shopping and purchase behavior of affluent consumers, social media use and relationships with luxury brands.
Pam Danziger, Unity Marketing President said that cosmetics will be amongst the product categories examined in the study, as “online is one of the top three most popular ways affluents purchase luxury cosmetics.”
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