The product also has what is claimed to be a formulation first, by incorporating a natural vegetable-based formula that has been clinically proven to prevent odor-causing bacteria.

The formula relies on vegetable-derived propanediol as an effective alternative to a propylene-glycol (PG) deodorant base and is also free of aluminum, parabens and PG, as well as no artificial ingredients.

Likewise the deodorant also taps into demand for environmentally friendly solutions by incorporating single-source packaging that can be recycled in one go, from canister to cap.