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Innovation forum looks into ways to tackle the luxury market

26-Oct-2009

Related topics: Products & Markets

New York University Stem School of Business Luxury and retail club will be hosting a forum in New York in conjunction with the Forum 2009.

The half-day event is scheduled for November 6 at the Times Center in Manhattan and will provide a window into the ranking of 109 different luxury brands in 11 categories, which includes the cosmetics and personal care sector.

Key speakers and guests will include John Demsey, group president for Estee Lauder, together with the founder of the LuxuryLab and Digital IQ Index, Scott Galloway.

Galloway will go into significant detail to explain the concept behind his Digital IQ Index, helping to explain how it can be used as a tool to navigate the rapidly changing and evolving luxury goods market.