The market research company noted that this finding comes at a time when teens (13-17) and young women (18-24) are reporting a drop in usage of beauty products.

Regular usage of mascara among tween girls rose from 10 percent in 2007 to 18 percent in 2009 and eye liner use increased from 9 percent to 15 percent.

Overall, the report found, on average, tweens regularly use 4.5 different beauty products, an amount consistent with levels reported in 2007 (4.3).