Amopé's pedi pop-up pampers New Yorkers on the go

By Michelle Yeomans

- Last updated on GMT

Related tags Reckitt benckiser Estée lauder companies

Amopé's pedi pop-up pampers New Yorkers on the go
Premium foot care line Amopé has invested in a pedicure pop up station at Grand Central Terminal to pamper New Yorkers on the go.

The RB (formerly Reckitt Benckiser) brand partnered up with supermodel Chrissy Teigen on March 5th to encourage passers-by to get complimentary pedicures ahead of sandal season.

Amopé ‘footmen’ ushered commuters to throne style chairs to have their treatments carried out with the brand's latest Pedi Perfect product, an at-home electronic foot file.

According to the foot care brand, the device's microabrasive roller surface and ergonomically-shaped head can remove tough, hardened skin while softening the soles of feet.

Beauty brands investing in store experience, now more than ever

In the last five years, cosmetic players have been rethinking their in-store experience, concepts and strategies to match what the online forum can offer in a sometimes cheaper or more efficient way.

International powerhouses like Clinique, Estee Lauder, L’Oréal and Benefit have all stepped up their game with the likes of pop-up stores and even digital kiosks.

This month color cosmetics giant, Benefit launched a new product to market, 'Roller Lash mascara', by way of ‘curl and cocktail’ pop-up parlours in London.

Throughout March, the three story Soho based building brings customers the opportunity to combine beauty and booze, 1950's style.

Depending on its' success, Benefit says it will be taking the concept on the road from 17th​ April.

Clinique also turns to pop-ups to offer personalized consultations

Estée Lauder’s Clinique also invested in a skin lab that offers consumers interactive personalized consultations in 2014.

The pop-up concept store consisted of 700sqft of retail space, where customers are offered the chance to experience a day in the life of their skin first-hand.

According to Vice President General Manager, Janet Saunders; "through an interactive, experiential journey, customers will stimulate their senses through state-of-the-art digital experience pods, receive personalised skin consultations with Clinique’s experts, and receive a free sample of their custom-fit moisturiser."

The investment in the store followed the introduction of the brand's Sonic System Purifying Cleansing Brush, a dermatologist developed, Swiss engineered cleansing brush designed to transform skin.

Related news

Related products

show more

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Related suppliers