In-mold labeling provided durable product identification as well as a distinctive shelf presence for the line of natural infant toiletries.
The company designed HDPE, 15-ounce, oval bottles with a pinched waist. Disc-type dispensing closures featured on the shampoo bottles while pumps were opted for on the lotion and wash products.
The Winnie the Pooh Baby Care products were then set apart with custom colors yellow, green and lavender, which showcased the label.
The American Graphic Design Awards, the industry's most sought-after recognition is open to all businesses associated with design such as advertising agencies and website developers.