As the industry recovers from the recession and there is the promise of hair care product development fuelled by consumer demand, cosmetics packager Mega Airless is seeing demand in the market for technologies that provide protection.
The global hair care market is second only to skin care in the overall beauty industry; and whilst much has been said about how the segment needs a revival, global hair care sales exceed $60 billion at retail, growing 4.5 per cent annually, according to Kline.
This has meant that as the slow recession recovery begins, household income improves, consumer demand for anti-ageing hair products has increased, and firms that can provide efficient packs and dispensers for these formulations can prosper.
Skin care influence
“We see the hair care market tracking closely with the skin care sector, in the sense that consumers are seeking multi-function formulas,” says Eric Desmaris, Business Development Manager of Mega Airless.
“Our customers have done extensive research and developed exciting multi-function, ‘Swiss Army Knife’ formulas that use natural and organic products, biologicals and actives, which repair, hydrate and protect hair against UV damage. And they realize that their advanced hair formulations require new levels of protection.”
When it comes to hair products these days, ‘anti-aging’ and ‘hair repair’ are now key market claims, and Desmaris believes that this will in turn, see the airless packaging market grow as these formulations will require true protection.
On the shelves
The proof already seems to be out there as anumber of multinational and regional brands hgave recently launched hair care products with maximum protection.
Procter & Gamble’s Fekkai brand launched PrX Shampoo and Conditioner, whilst its Pantene All-In-One Styling Balm and Herbal Essences Strengthening Serum were also released..
John Paul Mitchell Twirl Around, It’s a 10 Miracle Leave-In Potion, Yes to: Carrots Anti-Frizz Serum and Regis Designline Top Seal Protector are just a few of the recent other retail launches using the airless packaging technology.
German firm Mega Airless has 25 years of airless experience and 30 patents, serving the cosmetics market.