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Maesa uses part recycled paperboard for Natura fragrance


New York-headquartered Maesa has worked with Natura on its first fragrance developed for the international market.

The fragrance, Ritual, celebrates the special routine and actions a woman takes as she is getting ready for a special occasion, Brazil-based Natura claims.

Maesa, which designed and manufactured the cap as well as the folding carton for the fragrance, used 30 per cent post-consumer recycled paperboard for the carton.

The cap is sprayed metallic gold and features a decorative satin ribbon around the collar and the folding carton is colored gold with metallic inks.

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