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Luxe Pack New York director says latest event was a ‘big new step’

By Simon Pitman+

22-May-2014
Last updated on 22-May-2014 at 17:43 GMT

The Luxe Pack New York event, held for the first time at Pier 92 in Midtown West, Manhattan, proved to be the most successful ever thanks to highly polished organization and a bigger venue.

Total visitor numbers to the event were 3,313, which was 14% up on attendance in 2013, while the number of exhibitors was also the largest in its 12 year history, at nearly 200.

“This year represented a really big new step for us as organizers of the event here in New York City mainly because of the new venue, which has offered us the room to expand, attracting more exhibitors and being able to accommodate more visitors,” said Nathalie Grosdidier, deputy managing director at Infopro Communications.

“Here we have found the perfect spot to take this event to the next level because we have more space and it is also more convenient for visitors and exhibitors to access.”

High-level visitors and exhibitors

Grosdidier believes that the winning formula for the show is the fact that it is the most comprehensive event for the luxury packaging sector because it attracts all the high-end players, both as exhibitors and as visitors.

“What I am seeing on the showfloor this year is a highlight on decorative designs and other packaging additions that also stress more sustainable credentials, together with an incredible diversity of materials. The choice is breathtaking,” said Grosdidier.

Some of the most impressive designs and innovations were on display in the innovation forum, where new levels of creativity and technological advancement were being platformed.

In particular Grosdidier stated product displays that caught her eye in the innovation forum included the new Cospack ball pencil, which has to be twisted to dispense balls as a powder, together with the Yonwoo powder spray packaging and the Louvrette Airless Jar.

First Luxe Pack New York In Green Award

The show also featured a number of new additions, in particular the first ever Luxe Pack In Green Award, which underlines the growing importance of sustainability and environmental issues in the luxury packaging category.

“This year the first prize went to Airopack for its airless  Pressurized Dispensing System that is being positioned as a valuable alternative to conventional aerosols,” said Grosdidier.

“I was not really surprised this packaging design was a winner, simply because it answers one of the most pressing requirements for packaging functionality from brand holders.”

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