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Laser system provides covert brand protection

02-Aug-2005

Microtrace has teamed up with a laser technology company to offer customers, including cosmetics and personal care producers, a covert system for brand protection and for tracking products.

Photoscribe Technologies will provide the lasers systems capable of covertly marking products and packaging at and beyond production line speeds, Microtrace said.

Personal care products, especially imported premium brand fragrances and cosmetics, are among the most frequently and fastest-growing pirated consumer products, with Asia and Latin America serving more developed markets in North America and Europe.

 

The addition of laser systems to Microtrace Microtaggant ink technology gives processors a high level of flexibility and the ability to create extremely small covert marks unique to the individualpackage, he said.

 

The small markings made by the Photoscribe laser systems cannot be seen or located by the unaided human eye. High magnification is needed for clear, detailed viewing.

 

The laser technology is capable of marking information in a variety of different formats including intricate logos, photo images, alphanumeric, serial numbers and two-dimensional barcodes, down to a minimum size of about 30 microns.

 

For high security applications, two-dimensional barcodes may be encrypted to allow only specific software to decode the information.

 

The Microtaggant technology provides multiple levels of security within a single encoded particle for batch identification and authentication. Brogger said.

 

Microtrace is also able to deliver laser-markable compounded plastic resins. A colour change occurs where the laser beam takes an image of the compounds. For the highest level of security, the Microtaggant identification particles can be compounded into the laser-markable resins. Both options can be delivered in a single master batch for plastics applications.

 

Microtrace is located in Minneapolis. The company offers a variety of identification and authentication solutions in the form of compounded plastic resins, films, adhesives, paper, security labels and security inks. The Microtaggant security inks allows any printer to apply the anti-counterfeit technology to packagingusing flexographic or screen printing processes.

 

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