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Knoll Packaging unwraps the costs and benefits of sustainable options

By Katie Bird , 01-Jun-2010
Last updated on 01-Jun-2010 at 18:07 GMT2010-06-01T18:07:28Z

Knoll Packaging unwraps the costs and benefits of sustainable options
Knoll Packaging unwraps the costs and benefits of sustainable options

New sustainable materials and technologies need to be evaluated to really understand what they can bring to a product, according to luxury rigid box manufacturer, Knoll Packaging.

President and CEO of the company, Jeremy Cohen, gave the example of a new metallization technique that can replace the mylar film used to give luxury packaging the shiny appearance.

The mylar technique means the box cannot be recycled as it applies a plastic film to the paper board; however, it can be made using very high percentages of recycled material. The metallization technique leaves the paper board recyclable but Cohen explained that it is difficult to get a successful result with a high level of recycled material.

Joanna Sasso, VP of Operations for Knoll, also explained that an important part of the company’s sustainable strategy is ‘Reuse’ – boxes are designed to be kept and reused by the consumer.

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