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Airless dispensing remains the choice of prestige brands

25-Nov-2009

Related topics: Packaging & Design

Bulgari’s new moisturiser with UV protection and tinted foundation products are packaged using Rexam’s airless dispensing tube.

Rexam’s SP343 airless lotion pump was assembled and shipped as a single pump and tube to CTL Tuboplast Hispania to be filled with the Bulgari formulations.

According to Rexam, the pump is designed to handle viscous creams, has no pre-compression and is actuated by a light touch.

Commenting on the launch, product manager for lotion, Rexam personal care, Virginie Lemeunier said: “Bulgari’s use of our airless dispenser tube technology again demonstrates the appeal of this system to prestige brands – and we anticipate further use of this airless combination in upscale product launches.”