Trends and Emerging Markets

Dove no AI in marketing © jacoblund Getty Images

Dove pledges to ‘keep beauty real’ in the age of AI

By Cassandra Stern

In response to findings in its 2024 The Real State of Beauty global report that include ‘one in three women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated,’ Dove has become...

Beyond Clean Q&A © Richard Drury Getty Images

Q&A: Emil Capital VP on 2024's trends shaping beauty & personal care

By Cassandra Stern

In this CosmeticsDesign Q&A, we dive into the dynamic world of beauty investment with Cansu Arslan, Emil Capital Partners VP, as she shares her insights and experience with consumer influence, the clean beauty trend, and other evolving trends in cosmetics...

CD Top Articles Q1 2024 © J Studios Getty Images

Must Read: The top 5 CosmeticsDesign Articles of Q1 2024

By Cassandra Stern

As the first quarter of 2024 draws to a close, we delve into the most compelling insights and trends that have dominated the cosmetics and personal care product industry, exploring the top five CosmeticsDesign articles that captivated our readership so...

© CosmeticsDesign

March Launch Pad: Colors, colors, everywhere!

By Cassandra Stern

Spring has sprung and brought with it a bright array of beautiful, vibrant colors. From visually appealing hair removal creams to pastel semi-permanent hair dyes and a best-selling nail polish set, this month’s Launch Pad celebrates colors, colors, everywhere!

2024 hair and scalp care trends  © Nikola Spasenoski Getty Images

From the experts: 2024 hair and scalp care trend forecasts

By Cassandra Stern

In this Q&A, we interviewed Jami Mitchell, Director of Research & Development at ingredients manufacturer and product formulator Cohere Beauty, and Claudia Barba, PhD, Technical Services Manager, Beauty and Personal Care at global chemical and...

MWSCC Teamworks 2024 Lead Up © smolaw11 Getty Images

What to expect at this year’s MWSCC Teamworks 2024 event

By Cassandra Stern

The Midwest Chapter of the Society of Cosmetic Chemists (MWSCC) conference will feature a keynote address from Chris Kanik, CEO and Founder of Smart Cups, as well as a Technical Symposium, over 150 exhibitors on the expo floor, a Presentation Theater,...

February Launch Pad: Wear and tear repair

February Launch Pad: Wear and tear repair

By Cassandra Stern

Groundhog Punxsutawney Phil did not see his shadow this year and an early spring should be just around the corner – but that doesn’t stop the cumulative effects of harsh winter weather on skin, hair, and nails.

Robecurls launch Target © Marina Demeshko Getty Images

Indie brand Robecurls launches into Target stores nationwide

By Cassandra Stern

Inspired by a recent viral heatless hair curling trend on TikTok, Robecurls was one of the first brands to capitalize on a growing market share – and has now fully commercialized its efforts with a launch into Target stores across the US.

CreatorIQ Trend Analysis © ediebloom Getty Images

Influencer marketing trend analyst shares 2024 beauty trend forecasts

By Cassandra Stern

CreatorIQ Director of Content Marketing Alexander Rawitz recently presented his analysis of social media influencer trends and their impact on beauty brand popularity at CEW’s State of the Beauty Industry digital event. Using his analysis, he shares his...

Dieux launch Sephora © GretaMarie Getty Images

Viral skin care brand Dieux launches into Sephora

By Cassandra Stern

Launching into the retailer’s online store today and on brick-and-mortar shelves early next month, Dieux is expanding its brand presence in response to rising consumer demand.

CleanHub Survey © Ekaterina Klishevnik Getty Images

Green global startup CleanHub releases Clean Beauty Survey data

By Cassandra Stern

Key takeaways from the survey are that ‘consumers want change from brands,’ emphasizing the importance of clean beauty practices on consumer purchasing, including reducing plastic packaging and transparency in a brand’s sustainability efforts.

PCPC Looking Ahead 2024 © Dilok Klaisataporn Getty Images

New PCPC President reflects on 2023, discusses 2024 industry trends

By Cassandra Stern

As the personal care products industry continues to rapidly evolve in response to regulatory changes and shifting consumer demands, PCPC President Thomas J. Myers offers his insights and experience into what industry companies need to know in 2024.