Today is the third day of the HBA Global Expo in New York, which remains one of the biggest events on the calendar for North American packaging professionals, underlined by the tough competition in this year’s IPDA entries.
This year the competition was hot, with almost 200 entries spread across 11 different categories all competing for a chance for their packaging designs to shine.
This year's judges panel comprised a committe of 100 packaging professionals, designers and suppliers, as well as members of the beauty media.
The panels was looking for outstanding packaging on the basis of originality, design concept, creative use of materials, components and decorating processes, together with technical competency and brand messaging.
The Grand Award went to Sephora for its innovative Collection Brush Wand range, which the judges also commended in teh Tools/At Home Devices category. The collection has been pain-stakingly developed to consider every conceivable color cosmetic application and was noted for its innovative and creative approach.
Here is the list of the final award winners for the HBA IPDA 2012:
The Grand Award...
Sephora Collection Brush Wand
And here are the 11 category winners...
pH Matchmaker pH Powered Bronzer, Blush & Lip Gloss by Physicians Formula
Burberry Cosmetics Line by Inter Parfums
Embleme Fragrance by Zermat Internacional
Too Too by Betsey Johnson
Personal Care Mass
Just For Men AutoStop by Combe
Personal Care Prestige
Love, Lust. Light Body & Boudoir Candle by Naked Princess
Skin Care Mass
bébé de forêt by Yuhan-Kimberly
Skin Care Prestige
MAC Lightful Marine Bright by MAC
MudPot by Black Rock Mud Company
It Kit by vbeauté
Tools/At Home Devices
Sephora Collection Brush Wand by Sephora