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On The Road > HBA Expo 2012

HBA Global Expo announce IPDA winners

By Simon Pitman , 21-Jun-2012
Last updated on 21-Jun-2012 at 17:59 GMT2012-06-21T17:59:15Z

Today is the third day of the HBA Global Expo in New York, which remains one of the biggest events on the calendar for North American packaging professionals, underlined by the tough competition in this year’s IPDA entries.

This year the competition was hot, with almost 200 entries spread across 11 different categories all competing for a chance for their packaging designs to shine.

This year's judges panel comprised a committe of 100 packaging professionals, designers and suppliers, as well as members of the beauty media.

The panels was looking for outstanding packaging on the basis of originality, design concept, creative use of materials, components and decorating processes, together with technical competency and brand messaging.

The Grand Award went to Sephora for its innovative Collection Brush Wand range, which the judges also commended in teh Tools/At Home Devices category. The collection has been pain-stakingly developed to consider every conceivable color cosmetic application and was noted for its innovative and creative approach.

Sephora's Collection Brush Wand, IPDA Grand Prize Winner

  Here is the list of the final award winners for the HBA IPDA 2012:

The Grand Award...

Sephora Collection Brush Wand

And here are the 11 category winners...

Cosmetics Mass

pH Matchmaker pH Powered Bronzer, Blush & Lip Gloss by Physicians Formula

Cosmetics Prestige

Burberry Cosmetics Line by Inter Parfums

Fragrance Mass

Embleme Fragrance by Zermat Internacional

Fragrance Prestige

Too Too by Betsey Johnson

Personal Care Mass

Just For Men AutoStop by Combe

Personal Care Prestige

Love, Lust. Light Body & Boudoir Candle by Naked Princess

Skin Care Mass

bébé de forêt by Yuhan-Kimberly

Skin Care Prestige

MAC Lightful Marine Bright by MAC

Green Packaging

MudPot by Black Rock Mud Company

Sampling/Size Packaging

It Kit by vbeauté

Tools/At Home Devices

Sephora Collection Brush Wand by Sephora

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