The Body Shop has partnered with Cruelty Free International (CFI) to launch its first global pledge campaign to end animal testing in cosmetics.
Across the world, Body Shop customers will have the opportunity to sign the pledge in-store to support its push for a global ban on animal testing for cosmetic products and ingredients, with the campaign launched in UK stores this week.
According to CFI, over 80 per cent of countries across the world continue to allow animal testing for cosmetics despite the existence of safe and humane alternatives.
Call for ban
The idea behind the campaign is to use the pledges to call on governments and regulators around the world to recognise that ‘cruelty free’ is best for both business and ethics and therefore introduce a ban on animal testing for cosmetic products and ingredients.
CFI has welcomed the support from the L’Oréal-owned company, in what it terms as the largest and ambitious global campaign to end animal testing as it seeks to connect with The Body Shop’s customers.
“The Body Shop has been internationally renowned for its Against Animal Testing stance right from the very start,” said Michelle Thew, chief executive of CFI.
Drive out animal testing
“They have led the way with their efforts to drive animal testing out of the cosmetics industry, and Cruelty Free International is delighted that this commitment is again at the forefront of The Body Shop’s campaigns.“
Paul McGreevy, International Values and R&D director at The Body Shop added: “The Body Shop believes passionately that no animal should be harmed and we have a long commitment to this cause.”
“Unfortunately many people believe this issue is resolved and it is not. We are very proud to support Cruelty Free International’s campaign to achieve a worldwide ban on animal testing and encourage everyone to sign their pledge in our stores today!”