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*Cosmetics Vision Special*

Suppliers need to stay on top of trends to win over consumers

By Andrew McDougall+

18-Mar-2014
Last updated on 21-Mar-2014 at 16:46 GMT2014-03-21T16:46:23Z

Suppliers need to stay on top of trends to win over consumers

Ingredient suppliers need to stay on top of the trends and work with finished goods manufacturers to ensure they win over consumers, says Lubrizol’s Adrian Holland.

The chemical firm’s business director spoke with CosmeticsDesign-Europe.com at the recent Cosmetics Vision event in Cannes, and says that working with trusted brands and following the trends is the key to success.

One of the trends being seen right now, on the back of anti-ageing, is actually pro-aging – where people actually want to look good in the age they’re in.

“This means we then look to develop prototypes to help get that message across for our customers,” Says Adrian.

“Multifunctional products are [also] a big thing now, so suppliers have to work with their customers to help fulfil this demand, for these products and ingredients.”

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