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Skin lightening facebook campaign by Vaseline hits headlines

19-Jul-2010

A facebook campaign launched by Vaseline for men in India that gives users the option of lightening their skin colour in their photos has had a mixed reaction.

The campaign was launched to promote the Unilever-owned brand’s whitening range, which promises visible fairness in two weeks.

Fans of the Vaseline for Men Be Prepared facebook page number nearly a thousand but discussions surrounding the new application are not all supportive.

Many of the messages left on the facebook page accuse the brand of racist practices in pushing the belief that fairer skin is more attractive.

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