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Rising awareness drives oral care market in India


Rising awareness drives oral care market in India

On the back of increasing awareness about oral hygiene, improving income, and high advertising expenditure by players, the Indian oral care market, which holds a substantial share in the overall cosmetic market, has shown stupendous growth, according to market researcher RNCOS.

According to its latest research report, tooth paste and tooth powders hold the majority share of the market, and this is expected to remain the major sub-segment in future.

It is estimated that the Indian oral care market will register a strong CAGR of around 14 per cent during 2011-2015.

As per the report, "Indian Oral Care Market Forecast to 2015", dental health camps and free dental check-ups have raised awareness about dental infections and diseases, especially in sub-urban and rural parts.

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