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Own launches skin health app to highlight signs of aging

By Andrew MCDOUGALL , 17-Dec-2012
Last updated the 17-Dec-2012 at 17:45 GMT

Skin health company Own has developed a mobile app that allows users to measure and track skin health by analyzing a photograph of the user and providing a clinical evaluation of the major signs of aging.

Having partnered with a Silicon Valley software company that specializes in dermatological clinical photography and facial recognition technology, The My Own App delivers a clinical skin analysis in minutes, regardless of when or where the user uploads their image.

It delivers a comprehensive assessment of the major signs of aging – fine lines, deep lines, eye area wrinkles and hyper-pigmentation.

Highlight aging

"Through this revolutionary diagnostic tool we empower users with personal beauty numbers while also drawing awareness to behaviors and practices outside of product recommendations that can maximize their anti-aging routine," said Stephen Matt, chief marketing officer at Own. 

The application sends personal "beauty numbers" for each category and images that highlight signs of aging on the submitted photo, and users' results are compared to those in their age group, providing a deeper context for results. 

Upon the evaluation, users receive a side-by-side comparison of the current submitted photo and a photo of what they could look like after following a recommended skin care and wellness regimen. 

Handy marketing tool

It is at this point that the skin care firm can promote its own line of products, suggesting which ones will be best suited for the user.

Based on the evaluation, My Own app prioritizes personal skin issues and provides product recommendations and lifestyle advice for users to follow on a weekly basis to address these areas on a holistic level.

Additionally, users are given a link to their personal Own portal for a more detailed depiction of their evaluation, personalized skin health regimens and content relevant for their skin's needs.

The company says that uploading new images every 30 days shows skin improvements which can better shape the consumers’ beauty regimen.

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