SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Headlines > Market Trends

Read more breaking news

 

 
Special Edition : Beauty From Within

Nutricosmetics should be distributed as cosmetics products

By Katie Bird , 24-Aug-2010
Last updated on 24-Aug-2010 at 12:54 GMT2010-08-24T12:54:12Z

Nutricosmetics should be distributed as cosmetics products
Nutricosmetics should be distributed as cosmetics products
Loading the player...

In the first part of this nutricosmetics series, we explore why edible beauty is tipped for significant growth. But success will only be found if the products are associated with cosmetics brands and sold in selective distribution channels, according to Innovabio.

Co-founder of the company, which specializes in developing nutricosmetic products for international brands, Stéphane Delahaye told CosmeticsDesign-Europe.com that the success of the category in the Asian market is down to the presence of well known cosmetics brands such as Shiseido and Kanebo.

In this way the products benefit from the credibility and reputation of the cosmetic brands, as well as forming part of an ‘In and Out’ solution where oral supplements complement topical products.

Similarly in the US, although growth is much smaller than in Asia, the leaders in the market are the cosmetic doctor brands such as Dr Perrricone and Dr Murad.

However, in Europe, Delahaye said, sales are slow as the players are not cosmetics brands but rather nutraceutical companies who are distributing their products in pharmacies and food supplement stores.

“This is not effective positioning as the nutricosmetics are lost in the huge offering of nutritional supplements and because customers do not receive sufficient use advice,” he said.

Séphane Delahaye will be speaking at the upcoming Beauty from Within 2010 Conference in Paris on October 11, brought to you by CosmeticsDesign-Europe.com and NutraIngredients.com. For more information and to register please click here.

Will King fights for personal care players in sluggish male grooming sector

Will King fights for personal care players in sluggish male grooming sector

The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Mibelle Biochemistry unveils anti-ageing snow algae extract

Mibelle Biochemistry unveils anti-ageing snow algae extract

Dr Fred Zülli

Managing Director Biochemistry, Mibelle Biochemistry

Merck launches new skin care actives

Merck launches new skin care actives

Dr Dagmar Kleefeld

Global Marketing Manager Cosmetics, Merck Performance Materials

HallStar chief talks about expanding into the naturals arena

HallStar chief talks about expanding into the naturals arena

CosmeticsDesign.com USA spoke to John Paro, CEO of specialty chemical player HallStar, who explained...

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Fanny Monod

Marketing Manager, IDICE (Show organisers)

GreenPalm issues sustainable palm oil production plea

GreenPalm issues sustainable palm oil production plea

Bob Norman

General manager, GreenPalm

Naturex set for “one or two” acquisitions in 2011: President

Naturex set for “one or two” acquisitions in 2011: President

Jacques Dikansky

President and chief executive officer, Naturex

Unpacking bioplastics’ environmental footprint

Unpacking bioplastics’ environmental footprint

Steve Davies

Marketing Director , Natureworks

MWV keeps costs down as raw materials prices increase

MWV keeps costs down as raw materials prices increase

Angel Fernandez-Carbonell

Plant Manager - Barcelona , MeadWestvaco (MWV)

Suppliers’ Day 2015: Interview with Susan Sperring, North American marketing manager for Momentive Performance Materials

Suppliers’ Day 2015: Interview with Susan Sperring, North American marketing manager for Momentive Performance Materials

Cosmetics Design reporter Deanna Utroske spoke with Susan Sperring of Momentive Performance Materials about...

Suppliers’ Day 2015: Interview with Melissa Vitale, global marketing manager of hair styling for AkzoNobel Surface Chemistry

Suppliers’ Day 2015: Interview with Melissa Vitale, global marketing manager of hair styling for AkzoNobel Surface Chemistry

At Suppliers’ Day 2015, Cosmetics Design reporter Deanna Utroske sat down with Melissa Vitale...

Suppliers' Day 2015: Interview with NYSCC outgoing chair, Kim Burch

Suppliers' Day 2015: Interview with NYSCC outgoing chair, Kim Burch

Cosmetics Design caught up with outgoing NYSCC chair Kim Burch at the recent Suppliers'...

Dow Europe showcases expertise in oils and long-lasting soaps

Dow Europe showcases expertise in oils and long-lasting soaps

Stephanie Sandrolk-Beunat

Global strategic marketing manager, Dow Europe

Mintel expert discusses how beauty routines are moving to new extremes

Mintel expert discusses how beauty routines are moving to new extremes

The latest Mintel beauty research was showcased by Vivienne Rudd at the recent in-cosmetics Barcelona event. Rudd...

Kline talks multicultural product innovation..

Kline talks multicultural product innovation..

As the multicultural beauty product segment continues to outpace the overall U.S. market’s growth...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Key Industry Events