Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Headlines > Market Trends

Special Edition : Beauty From Within

Nutricosmetics should be distributed as cosmetics products

By Katie Bird , 24-Aug-2010

Loading...

In the first part of this nutricosmetics series, we explore why edible beauty is tipped for significant growth. But success will only be found if the products are associated with cosmetics brands and sold in selective distribution channels, according to Innovabio.

Co-founder of the company, which specializes in developing nutricosmetic products for international brands, Stéphane Delahaye told CosmeticsDesign-Europe.com that the success of the category in the Asian market is down to the presence of well known cosmetics brands such as Shiseido and Kanebo.

In this way the products benefit from the credibility and reputation of the cosmetic brands, as well as forming part of an ‘In and Out’ solution where oral supplements complement topical products.

Similarly in the US, although growth is much smaller than in Asia, the leaders in the market are the cosmetic doctor brands such as Dr Perrricone and Dr Murad.

However, in Europe, Delahaye said, sales are slow as the players are not cosmetics brands but rather nutraceutical companies who are distributing their products in pharmacies and food supplement stores.

“This is not effective positioning as the nutricosmetics are lost in the huge offering of nutritional supplements and because customers do not receive sufficient use advice,” he said.

Séphane Delahaye will be speaking at the upcoming Beauty from Within 2010 Conference in Paris on October 11, brought to you by CosmeticsDesign-Europe.com and NutraIngredients.com. For more information and to register please click here.

Will King fights for personal care players in sluggish male grooming sector

Will King fights for personal care players in sluggish male grooming sector

The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Mibelle Biochemistry unveils anti-ageing snow algae extract

Mibelle Biochemistry unveils anti-ageing snow algae extract

Dr Fred Zülli

Managing Director Biochemistry, Mibelle Biochemistry

Merck launches new skin care actives

Merck launches new skin care actives

Dr Dagmar Kleefeld

Global Marketing Manager Cosmetics, Merck Performance Materials

HallStar chief talks about expanding into the naturals arena

HallStar chief talks about expanding into the naturals arena

CosmeticsDesign.com USA spoke to John Paro, CEO of specialty chemical player HallStar, who explained...

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Fanny Monod

Marketing Manager, IDICE (Show organisers)

GreenPalm issues sustainable palm oil production plea

GreenPalm issues sustainable palm oil production plea

Bob Norman

General manager, GreenPalm

Naturex set for “one or two” acquisitions in 2011: President

Naturex set for “one or two” acquisitions in 2011: President

Jacques Dikansky

President and chief executive officer, Naturex

Unpacking bioplastics’ environmental footprint

Unpacking bioplastics’ environmental footprint

Steve Davies

Marketing Director , Natureworks

MWV keeps costs down as raw materials prices increase

MWV keeps costs down as raw materials prices increase

Angel Fernandez-Carbonell

Plant Manager - Barcelona , MeadWestvaco (MWV)

Adverse Outcome Pathways holding the key to regulatory hurdles?

Adverse Outcome Pathways holding the key to regulatory hurdles?

Following a successful in-cosmetics workshop on the regulatory issues facing the industry, Annelie Struessman...

Dow Chemical focuses on multifunctionality and sensorial feel

Dow Chemical focuses on multifunctionality and sensorial feel

Stéphanie Sandrock-Beunat

Global Beauty Care Strategic Marketing Manager, Dow Europe

Brazil remains a market full of opportunities, says ABIHPEC exec

Brazil remains a market full of opportunities, says ABIHPEC exec

Daniel de Oliveira

Business Intelligence, ABIHPEC, Brazil Cosmeitcs Industray Association

In-cosmetics Hamburg traffic goes through the roof!

In-cosmetics Hamburg traffic goes through the roof!

At the in-cosmetics event in Hamburg, Cosmetics Design spoke to exhibition manager Cathy Laporte on...

Time for brands to look outside the box

Time for brands to look outside the box

Tom Fishburne

Marketoonist, Marketoon Studios

Suppliers need to stay on top of trends to win over consumers

Suppliers need to stay on top of trends to win over consumers

Adrian Holland

Business Director, Lubrizol Personal & Home Care

Croda stresses importance of ingredients design to sustainable future

Croda stresses importance of ingredients design to sustainable future

Sandra Breene and Chris Sayner

President Consumer Care and Vice President Global Accounts, Croda

Oh, Oh Organic founder opens up on the challenges of distributing natural ingredients

Oh, Oh Organic founder opens up on the challenges of distributing natural ingredients

Oh, Oh Organic founder Gay Timmons talks about the challenges of distributing natural ingredients...

Key Industry Events

 

Access all events listing

Our events, Events from partners...

Live Supplier Webinars

Explore how Snow Algae Powder stimulates longevity genes
Mibelle Biochemistry

On demand Supplier Webinars

Burns fat and achieves centimetric reduction
Provital Group
All supplier webinars