Beyond Skin Science, a California-based skin care provider, has launched a complete range of anti-aging skin care products formulated with its nano-derived NanoChem technology.
The Eternalis Anti-Aging System features four products that combine to provide what the company calls a complete anti-aging treatment. The range includes a skin preparation cleanser, a day cream, a night cream and a face mist that combine the company's nanotechnology alongside antioxidant and anti-irritants as well as vitamins and nutrients.
The company claims that when used in conjunction, the products work together to balance and improve the skin, a factor that is further enhanced by the the nano particles helping to improve the products' efficacy.
More specifically the formulations are said to generate a higher level of potency that effectively balances and re-hydrates the skin, increasing collagen production in an effort to help combat visible signs of ages of aging such as fine lines.
Nanotechnology has enabled cosmetic producers to formulate ingredients with particles that are 100,000 times smaller than the width of a human hair. The company says that combined with effective emulsions, the product is better able to bond and penetrate the skin to make it appear stronger and healthier.
"So many important discoveries have been made with regards effective ingredients," said Paul Ferron, president and founder of Beyond Skin Science.
"We understood that by using our NanoChem process, we could substantially improve the performance of the ingredients and the results. Thanks to nanotechnology, the future of skin care is happening now."
According to Dr. Mark Ratner, an expert in the field of nanotechnology, it is currently the fastest growing industry in history and is destined to be valued at $1.2 trillion by 2015.
Nanotechnology involves the study and use of materials at an extremely small scale - at sizes of millionths of a millimetre - and exploits the fact that some materials have different properties at this ultra-small scale from those at a larger scale. One nanometer is the same as one millionth of a millimeter.
Industry experts see the use of nanotechnology and the incorporation of nanoparticles into skin care formulations as an area of immense potential for a category that continues to witness some of the largest annual sales growth.
Both L'Oreal and Estee Lauder have already launched high end mass market products that incorporate the technology, but as the launches on to the cosmetics market proliferate, watchdog and regulation bodies are also becoming increasingly wary.
Despite President George Bush recently pushing for further research and development into the area of nanotechnology in his State of the Union Address, the technology has courted controversy, with criticism pointed at the fact that there is still no specific regulations to control it.
Last year the Royal Society in the UK and the FDA headed concerns over the use of nanotechnology in cosmetic products, emphasizing that more public research into the safety of such products was necessary.